Linette Cottrell

There’s something I want to gently bring to your awareness, because I see this more often than you might think. You’re working, you’re showing up, and you’re doing what you believe you’re supposed to be doing. From the outside, it looks like effort is there… but the income isn’t showing up in a way that feels consistent or supportive. And so there’s this quiet tension that begins to build. Not loud, not dramatic, but present enough for you to feel it. You may not say it out loud, but...

This year, I’m choosing something different. Not more output. Not more pressure. Not more proving. I’m choosing to HONOR what’s true. HONOR is the framework guiding my year — and my leadership: Heal. Own. Navigate. Open. Reimagine. This week, we begin with H — Heal . Healing isn’t a pause from business. It’s not falling behind. And it’s not something you earn after the work is done. Healing is a leadership practice . So many women entrepreneurs are exhausted not because they’re incapable...

As Black women entrepreneurs, we carry brilliance, resilience, and vision in our bones. We also carry expectations—spoken and unspoken—that ask us to do more, prove more, and endure more. But here’s the truth that often gets buried beneath strategy, survival, and success metrics: Your worth is not something you earn. It’s something you embody. Embracing your worth is not a mindset exercise reserved for “someday.” It is a leadership practice—one that shapes how you price your work, choose...